SCHNABBIT 2025 COLLECTION
SCHNABBIT 2025 COLLECTION
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SCHNABBIT
SCHNABBIT revolves around the story of a rabbit with crocodile DNA, showing how embracing differences can lead to strength and uniqueness. The mix of soft and fierce shapes the brand’s identity, combining cute with bold and playful with edgy. The rabbit stands for individuality, rebellion, and the confidence to stand out. This idea drives SCHNABBIT’s designs, using bright colors, strong contrasts, and unique styles to turn clothing into a way to tell stories and express personality.
your adorable reality
SCHNABBIT is a rebellious streetwear brand built on the story of a rabbit with crocodile DNA—a symbol of individuality, freedom, and mutation. Founded by designer Rakee Chen, the brand blends cute mascots with bold graphic prints, deconstructed silhouettes, and graffiti-inspired visuals. Each collection is part of a larger universe that merges fashion, character design, and storytelling.
Originally inspired by plush toys and digital art, SCHNABBIT has evolved into a multi-dimensional fashion label with its own comic characters, interactive pop-ups, and collectible figures. The brand creates not just garments, but an immersive world.
